In Gold We Trust originated as a fashion line within Franzel Amsterdam and was formally established in 2012 by Eric Franzel. The brand reflects the founder’s journey of overcoming obstacles and continuously aiming for the best.
The key brand pillars are timelessness, tailoring and freedom. Inspired by athletes, the philosophy is to aim high and strive for gold by relying on willpower and instinct.
Whoever wears In Gold We Trust, wears a uniform that reflects their individuality and sense of liberty. The customers of In Gold We Trust make the brand, creating a united front of freedom-seeking and like-minded individuals.
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