In Gold We Trust originated as a fashion line within Franzel Amsterdam and was formally established in 2012 by Eric Franzel. The brand reflects the founder’s journey of overcoming obstacles and continuously aiming for the best.
The key brand pillars are timelessness, tailoring and freedom. Inspired by athletes, our philosophy is to aim high and strive for gold by relying on willpower and instinct. To us, gold represents a certain way of thinking. Therefore we are committed to seeking out quality and excellence for the sake of our community and the environment.
Inspired by earlier designs seen at Franzel Amsterdam, In Gold We Trust dedicates itself to putting quality, craftsmanship and high production value at the forefront of every collection. Each piece is crafted by a team of talents with an individualistic and ever evolving sense of style influenced by contemporary scenes, cultures and generations.
Due to our need to evolve and adapt, In Gold We Trust is not limited by boundaries and labels. Instead, we are known for making things happen outside of the confines of a box. The true essence of our brand comes from within. For each collection, the pieces come together to form a canvas for personal expression and creativity.
Renowned for our experience with different fabrics and high-quality production, we promise our customers the best materials and the perfect fit. Whoever wears In Gold We Trust, wears a uniform that reflects their individuality and sense of liberty. Our customers make the brand, creating a united front of freedom-seeking and like-minded individuals.
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